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Successful businesses have
to pay close attention to their
value chain, the value steps
within it and the inherent sales
risk framework – especially
those in rapid or aggressive
growth.
As sales are usually the largest
single revenue contributor to
ROCE, the sales risk factors are
an appropriate way to identify
users who would benefit from
using Foresite ®. |
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Long lead conversion
times |
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Strong competition |
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Short product life
cycles |
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Low customer loyalty |
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High obsolescence rates |
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Changing regulatory
environment |
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Low success rate of new
products |
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High Investor Focus |
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Long product development
times |
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Low market growth rates |
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Foresite SPA system used in
trebling market growth |
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Sensient Technologies employed
Foresite SPA in achieving
organic growth rates of 18%;
treble the market growth rate
of
6%. |
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The need for short-term sales
growth is met by harnessing SPA |
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After the dollar crash wiped
14% off turnover in Q4, Danisco
Group used Foresite SPA to
refocus the whole group onto
deliverable sales pipeline
thereby overcoming their
traditional barrier to sales.
The system enabled the group to
quickly identify sales recovery
options to achieve their target
turnover figures. |
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Foresite SPA pilot exceeds
targets |
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| Using Foresite SPA,
Smithfield Group, were able to
specifically identify where and
why bottlenecks are occurring in
their sales pipeline and
quantify the consequent lost
business, enabling the group to
take prompt remedial action
across their European
operations. The result?
Significantly improved
conversion rates and market
penetration possibilities. |
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