Given how well-established many marketing disciplines have become, particularly as the growth of online has made its tools and techniques more accessible, it would be easy to think that every marketing campaign rolls out without a hitch. And yet there are still some common errors which crop up time and again to undermine the effectiveness of marketing activity.
In working with businesses to optimise marketing and sales efforts, we have identified five main areas where even the most experienced marketer could find the effectiveness of their campaign has been impacted.