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Thought Leader Global - Foresite SPA
Amsterdam 23rd March 2012 – Foresite SPA presented Forecasting with Confidence & Performance Management (Growth Management and Commercial Intelligence).
Supporting dynamic management with commercial intelligence and growth management tools to outperform markets and competitors
Foresite SPA
Foresite SPA software provides business with dynamic management tools such as accurate, continuous forecasts and growth trajectories, by providing real-time information on all commercial areas of the business.
It analyses the performance of the business and its individuals, and feeds live information to management teams on sales pipeline, growth potential, attrition and churn, and market response (including continuous customer feedback on issues such as competitiveness and pricing). This gives commercial managers a bigger picture of how business drivers and competition issues are impacting the overall performance of the business, and lets them assess the likely impact of remedial action.
Today, we launched our white paper on Growth Management and Commercial Intelligence, which examines why traditional business planning and sales forecasting fail businesses, with 90-95% of commercial activities resulting in lead attrition and sales churn.
Business planning and forecasting is an inexact science for most businesses. Setting accurate targets based on past and present commercial performance, rather than on hope – is critically important for companies with ambitions to outperform their markets and competitors. We’re all operating in a tougher business environment than ever, and companies are being forced to adapt, or fail.
